Christmas Preview

Thanks to everyone for making Christmas Preview and Tree Lighting a great success in 2018!

Downtown Businesses raised more than $8,000 during the 5/10 campaign and raised more than $4,500 from the #buttestrong bracelets.  Thanks to all the Downtown Businesses and community members who participated!

  • A Beautiful Life Furnishings
  • Anika Burke
  • Bella’s Sports Bar
  • Bird in Hand
  • Campus Bicycles
  • Diamond Steakhouse
  • Diamond W. Western Wear
  • Kat’s Meow
  • Kirk’s Jewelry
  • Live Life Juice
  • Made in Chico
  • North Rim Adventure Sports
  • N.Y. Hair Design
  • Panama Bar Cafe
  • Parkside
  • Smokin’ Mo’s BBQ
  • Sweet Chico Confections
  • The Watchman
  • Two22 Salon
  • Zucchini & Vine
  • Country Squyres Antiques
  • Powder Room
  • Tomfoolery
  • TBar

#shoplocal, #campfire, #buttestrong, #paradisestrong, #rebuild #community#downtownchico #choosechico #buttestrongsupport

Christmas Preview and Tree Lighting – Our Holiday Traditions.

In light of the recent Camp Fire the DCBA we have rescheduled the annual Christmas Preview and Tree Lighting events to Sunday December 2nd 2018.

Our hearts go out to everyone touched by and continuing to experience this unimaginable tragedy.

As we move forward we believe it is important to continue our community traditions and to find ways to be with one another. Christmas Preview and Tree Lighting are long standing community traditions that can serve as an important opportunity to come together to support and uplift each other.

We will be hosting many activities to raise funds on the night including a portion of proceeds from sales during Christmas Preview being donated to directly benefit victims of the fire. 

Come together to share this holiday tradition, support your local community and begin to rebuild.

#buttestrong #rebuild #community #cometogether #shoplocal #campfire


Since 1978, Christmas Preview has been a Downtown Chico tradition…drawing folks together in the heart of our community to officially kick off the holiday season!  Downtown merchants roll out the red carpet and present the finest in hometown hospitality, debuting their holiday offerings, showing off fabulous decorations, and providing delicious refreshments and entertainment. The DCBA coordinates strolling carolers, and a few other on-street events and activities and invites SANTA to come on down for photos with the kiddos! You have not experienced the holidays in Downtown Chico if you have not experienced Christmas Preview.

Here are just some of the on-street highlights:

  • Santa Claus available for a visit and photo opportunity with the kiddos from 4:30-7:30pm (Santa booth located on Main Street between 3rd & 4th.  Santa photos will be available for purchase from $10, no personal photos please.  Due to time constratins Santa will not be able to meet with children not sitting for photos.
  • Complimentary bicycle valet hosted by Chico Velo (on 3rd Street between Broadway and Salem)
  • Sounds of the Valley Women’s Chorus caroling throughout the event
  • Performances by Groove Merchants, Notre Dame Music Program, Bidwell and Marsh Jr High Choruses as well as Velvet Starlings
  • Mix 95.1 Christmas Karaoke
  • 103.5 The Blaze partnering with Toys for Tots
  • Snapshots Photo Bus offering one-of-a-kind souvenir photos
  • An organic, one-of-a-kind, Chico hometown holiday vibe…the best around!
Venue: Downtown Chico
330 Salem Street
Chico, CA 95926
Phone: (530) 345-6500